We designed Free Assembly to be a modern fashion essentials clothing brand. What is the inspiration behind Free Assembly?
This all added up to a meaningful opportunity that I couldn’t pass up. And, I was excited about the opportunity to bring a new brand to market through a different lens for the Walmart customer, all while holding true to style and quality at an accessible price point. The company’s reach is such a powerful platform for change. When I was approached to join Free Assembly, I was intrigued by Walmart’s size and scale – it’s unlike any other place I’ve worked. There were some surprising moves – like reviving the iconic New York fashion brand Scoop, for example – that showed me that Walmart was serious about making fashion accessible to all. I’ve been really impressed with the aggressive strategy to diversify the product offering through new brand launches and strategic partnerships. Most recently, I was leading design at Bonobos, so I’ve had a front row seat to the transformation happening in Walmart’s fashion business.
What was it that excited you about joining the fashion team at Walmart? You have an impressive resume designing for many American fashion brands. Here are the highlights of our conversation. I recently sat down with Dwight to talk about his passion for great design and timeless brands, and how those helped him develop his creative vision for Free Assembly. An industry veteran with years of experience designing for well-known brands like Bonobos, J.Crew and Old Navy, Dwight had the experience and vision to turn this idea into reality. When we first started brainstorming the idea of creating the next modern apparel brand, there was no one more suited to lead building this brand than Dwight Fenton. Core to this new brand is its thoughtful and simple design approach to create timeless and versatile wardrobe staples that help customers pull together looks that are meant to last, season after season. The new brand will be available starting today on and in select Walmart stores. Today, we’re thrilled to announce that Walmart is launching Free Assembly, a modern fashion brand that offers elevated style essentials for both men and women at an incredible value. By Denise Incandela, SVP Women’s Group, Elevated and Online Brands, Walmart
0 kommentar(er)
